About Us

The relative steadiness of human history is punctuated by leaps that go on to define new eras. Whether the eras be agricultural, scientific, industrial or information, they were sparked by revolutionary ideas and technologies rooted in exploration and ingenuity.

We are now living in the post-AI, multi-polar era marked by huge leaps in technological innovation coupled with a deep uncertainty on our collective future. Our mission is to help steer this new era through deep research, strategic advisory and product innovation.

We believe the future will be multi-agents in contact with the physical and social worlds. That is why it is so important to ensure whatever we build is useful.

It also means that great products will only go so far. We need great products to embed within great systems (humans + machines + institutions). The defining feature of the post-AI world will be how we can solve real world problems.

Our values guide us on 'how' we operate and make decisions. These are not exhaustive or binary but do guide us.

We prefer:
taking ownership of systemic problems.
taking the long view
unlocking change rather than trying to 'fix'
seeing the wood and not just the tree.
seeing second and third order consequences.
seeing how networks machines, humans and institutions align to bring about system-level transformation.
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